Brad Back
Senior Vice President, Group Management Director
- Hometown: Birmingham, MI
- Favorite Sport: No question. Baseball. More strategic than anyone thinks.
- Favorite Entertainment: Music…all kinds depending on mood
- Personal Passion: Running
- Fun Fact: Shagged fly balls in Tiger Stadium, pretending to be Willie Horton in left field (’68 World Champion Detroit Tigers)
- Never Misses: Weekend opportunities to barbeque with family and friends
Serving in leadership roles for over 25 years, Brad Back has the depth and breadth of experience needed to guide 361° Experiential into the future. Brad’s accomplishments in building businesses span the agency and client sides of marketing.
While he has managed brand accounts at the national and international level for global agencies, Brad is equally proud of being a franchisee for a national pizza restaurant. It’s from these experiences—connecting with consumers and seeing engagement work face to face—that Brad guides 361° Experiential.
When Brad looks at a brand problem, he sees beyond any single communication paradigm. He looks for the brand proposition that will drive involvement among consumers. That’s where he helps brands discover the full sensory approach to involving consumers with touch, feel and all their senses.
People enjoy the benefits that brands deliver. Brad and the entire 361° Experiential enterprise believe in creative brand memories lasting longer and further than the initial exposure or, wherever possible, interaction.
Check out Brad Back on LinkedIn. You may find a professional connection or two. Among marketing services professionals, chances are very good you will.
